IMAK products have been rebranded into three distinct brands, organized around the type of relief provided by each of the products.
What is happening?
Brownmed is rebranding IMAK products into three distinct brands, organized around the type of relief provided by each of the products.
IMAK branded products will now be organized into one of the following brands and new packaging and collateral will be introduced for each brand:
IMAK RSI
Products that provide relief from repetitive strain injuries
IMAK Compression
Products that provide compression therapy
IMAK Ergo
Products that provide ergonomic comfort and support
What changes about the products?
Nothing. IMAK products have always been known for their quality, comfort and efficacy. Those attributes will remain part of the brand. By organizing around the type of relief provided, we provide additional clarity to the consumer about the intent of the product and provide a platform to introduce other products in this category that may offer additional relief.
What will be featured in the new look?
The new look features a clean, simple design that offers better storytelling, provides an immediate emotional connection with the consumer and does so in a consumer-friendly way with easy-to-open packaging and clean, consistent design. Each brand retains consistency with previous key IMAK attributes while introducing new elements, such as color coding, for improved visual reference and identification.